WHY TRANSFORMATION EFFORTS FAIL?

"Over the past decade, I have watched more than 100 companies try to remake themselves . Ford, General Motors, British Airways, Eastern Airlines, Bristol-Myers Squibb. Few of these corporate change efforts have been very successful.The most general lesson to be learned.is that the change process goes through a series of phases.skipping steps creates only the illusion.critical mistakes in any of the phases can have a devastating impact."

Jhon P. Kotter - Professor of Leadership
Harvard Business School - Boston

 

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